‘Home Sweet Home’ Made with OpenAI’s Sora Revolutionizes Traditional Production Methods
K-pop star G-Dragon’s new music video for “Home Sweet Home” has sparked industry buzz after being created entirely using artificial intelligence. The groundbreaking production, made without cameras or actors using only OpenAI’s video generation AI “Sora,” is sending shockwaves through the content creation industry.
According to reports by JoongAng Ilbo, Microsoft CEO Satya Nadella expressed amazement after viewing the music video. What traditionally required hundreds of staff members and billions of won in budget was accomplished by a single AI system.
Production Costs Dramatically Reduced, Opening New Possibilities
Galaxy Corporation CEO Choi Yong-ho revealed that AI reduced music video production costs by more than 90%. Production expenses that typically ranged from $1-2 million (approximately 1.4-2.8 billion won) dropped to under $100,000 (approximately 140 million won). Production time was also shortened from 2-3 months to 2-3 weeks.
This transformation represents the democratization of content creation. Creative ideas previously abandoned due to budget constraints can now become reality, and independent artists can produce major-label quality music videos.
Sora’s Technology Achieves Photorealistic Results
Sora successfully recreated G-Dragon’s appearance and facial expressions with remarkable naturalness. The AI demonstrated advanced lip-sync technology where mouth movements perfectly matched speech, along with high-quality audio including background music and sound effects generated entirely by AI.
An industry expert commented, “AI’s ability to naturally render characters, precisely match lip movements with speech, and create realistic audio represents the most revolutionary moment in content creation history.”
Video AI Competition Accelerates
Sora’s success has intensified competition in the video AI market. China’s Kuaishou developed “Kling,” which differentiates itself with technology specialized for Asian content, while US-based RunwayML’s “Runway” gains attention in independent film and art project sectors with its creator-friendly interface.
In South Korea, major entertainment companies like CJ ENM operate AI-related teams and actively explore ways to integrate technology with storytelling. However, developing proprietary video AI models will require additional time.
Industry Ecosystem Transformation Predicted
Experts analyze this case as signaling a major shift in content creation leadership. High-quality content production, previously exclusive to major studios, is expanding into individual creator territory.
A content industry specialist stated, “An era is coming where people can freely produce and distribute their own content without technical barriers. This represents a new renaissance of creativity.”
However, challenges remain, including copyright issues, job concerns for existing industry workers, and philosophical questions about the authenticity of AI-generated content.
G-Dragon’s AI music video is being evaluated as more than a simple technology experiment—it’s a case study showing the future that the entire content creation industry will face.
